First off, Naked = simple. Essentials = everything your puppy needs, and nothin’ that they don’t. In each bag, your pet gets puppy food packed with only the good stuff (AKA the essentials) like lotsa delicious USA farm-raised chicken and nutrient-rich lentils, with the added oomph of Omega 3 & 6 fatty acids and pre & probiotics! These healthy and tasty ingredients will help your puppy grow strong and give ’em the energy for longer training sessions…and tug-of-war, can’t forget that. This grain- dog food is void of all fillers like rice, corn and white potatoes. Why? Cause your new friend deserves the very , obviously.

PUPPY-SIZED KIBBLE: Each piece of kibble is small enough to accommodate for those tiny chompers— for all puppy breeds and sizes!

As a founding member of the Pet Sustainability Coalition, “I and love and you” is committed to minimizing our environmental impact across ingredient sourcing, manufacturing, transportation, packaging, and operations. Our partnership with TerraCycle® ensures of our packaging is recyclable, and short-dated or misprinted products are donated to rescues, shelters, and pet food pantries nationwide. We take our responsibility to people, the planet, and our furry +1s to heart – that's why "love" is in our name!